News

ERWIN MARINE SALES RECOGNIZED AS SEA RAY® AMBASSADOR DEALER



For additional information, contact:
Patrick Deal
Erwin Marine Sales
3001 Kings Point Road
Chattanooga, Tennessee 37416
423-622-1978
pdeal@erwinmarinesales.com


FOR IMMEDIATE RELEASE

ERWIN MARINE SALES RECOGNIZED AS SEA RAY® AMBASSADOR DEALER

March 1, 2013 – Erwin Marine Sales is pleased to announce that, based on meeting key “best in class” metrics administered by an independent consumer marketing evaluator, it has achieved leading status as a Sea Ray Ambassador Dealer.


“
All of us here at Erwin Marine Sales are very gratified by this recognition,” said Patrick Deal, Vice President, Sales and Marketing. “Reaching Ambassador Dealer status is challenging and demonstrates our commitment to not just meeting but exceeding the expectations of today’s sophisticated luxury customers.”


Introduced in the fall of 2012, the Ambassador Dealer program was created to help ensure a premium experience between Sea Ray, its dealers and the consumer. It is an in-depth performance and evaluation process that provides dealers with a path to greater customer satisfaction through a superior
consideration, purchase and ownership experience.


“Attaining Sea Ray Ambassador status is not easy and requires considerable dealer investments in time, training and teamwork,” said Mike Burke
, Vice President Sales, Sea Ray Group. “We appreciate the extra mile these dealers go through to attain this level of performance. It benefits the Sea Ray brand, and it benefits our customers, who expect nothing less than the very best.”

To qualify as an Ambassador Dealer, a Sea Ray dealership must meet a demanding set of standards spanning branding, Web site, social media, customer engagement and experiential marketing categories. The dealership takes on self-improvement efforts to satisfy these standards and submits to evaluations by professional consultants. A total of 32 separate guidelines are assessed during the examination process.

“Our dealers play a critical role in our business, particularly in the satisfaction and loyalty of our customers,” said Burke. “Boaters will notice the Ambassador Dealer difference from their first contact with us through every step of the ownership experience. That’s the promise of this unique program. And because the program is driven by independent third-party input and includes baseline comparison with other dealerships, it is a true and trusted recognition of a premium business.”

More information about Sea Ray and the Ambassador Dealer program can be found online at www.searay.com.


ABOUT
ERWIN MARINE SALES

Erwin Marine Sales began in Chattanooga, TN in 1978. Now with locations and marinas throughout the southeast, Erwin Marine Sales continually strives to offer the boating community the best brands and service in the industry. Erwin Marine Sales offers new and pre-owned boat sales, factory certified service and marina storage. Erwin Marine Sales been the recipient of many local awards including Chattanooga's Best of the Best for several years in a row. Additional information about Erwin Marine Sales is available at www.erwinmarinesales.com.


ABOUT SEA RAY

Founded in 1959, Sea Ray is the world’s largest manufacturer of superior quality pleasure boats. Sea Ray is headquartered in Knoxville, Tenn., and operates as part of the Boat Group division of Brunswick Corporation. With more than 36 models ranging from 18 to 61 feet, Sea Ray makes a boat for every lifestyle — each built with a unique commitment to quality, craftsmanship and excellence throughout. Additional information about Sea Ray is available at www.searay.com. Sea Ray is a brand of Brunswick Corporation (NYSE: BC).


ABOUT BRUNSWICK

Headquartered in Lake Forest, Ill., Brunswick Corporation endeavors to instill “Genuine Ingenuity”(TM) in all its leading consumer brands, including Mercury and Mariner outboard engines; Mercury MerCruiser sterndrives and inboard engines; MotorGuide trolling motors; Attwood marine parts and accessories; Land ‘N’ Sea, Kellogg Marine, and Diversified Marine parts and accessories distributors; Bayliner, Boston Whaler, Brunswick Commercial and Government Products, Cabo Yachts, Crestliner, Cypress Cay, Harris FloteBote, Hatteras, Lowe, Lund, Meridian, Princecraft, Quicksilver, Rayglass, Sea Ray, Trophy, Uttern and Valiant boats; Life Fitness and Hammer Strength fitness equipment; Brunswick bowling centers, equipment and consumer products; Brunswick billiards tables and foosball tables. For more information, visit www.brunswick.com.

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