Guntersville's Big Beautiful Pontoon Sale
2025-08-08 - 2025-08-09
Join us August 8th and 9th at Erwin Marine in Guntersville for the Big Beautiful Pontoon Sale, a no-hassle, all-day event dedicated to helping you find your perfect Harris pontoon. There’s no need to sign up, just stop by, step aboard, and test drive any model you’re interested in right from the dock.
Our team will have a full lineup of Harris pontoons in the water, so you can feel the difference for yourself. Enjoy music, cold drinks, and the kind of friendly service that makes boat shopping fun. And when you’re ready to buy, we’ll offer free winter storage at this location until April 1st for any boat contracted during the event.
Come out and let us show you why these pontoons stand apart. We’ll run every boat we can, just bring your curiosity and let us take care of the rest.
In the event of rain, the event will be moved to August 15th-16th.

Annual Color Cruise
2025-10-18 08:00 - 17:00 (America/New_York)
It’s that time of year again—our much-anticipated Color Cruise is back! On Saturday, October 18th, we’ll gather at the dock and head out at 11:00 AM EST for a two-hour scenic trip, one hour into the gorge and one hour back. The fall colors on the water make this one of the most beautiful cruises of the season, and we can’t wait to share it with you.
When we return, lunch will be served at 1:00 PM, featuring BBQ, sodas, waters, and beer. During lunch, we’ll also be handing out exclusive Color Cruise t-shirts. Please remember that you must participate in the cruise to receive a t-shirt.
Here are a few things to keep in mind:

Dock space reservations are available through Dockwa. Free docking will be available along the hard wall during the day, while overnight stays will require a Dockwa reservation at standard rates.

There are no other sign-ups needed for this event except through Dockwa.

We’ll be monitoring VHF Channel 72 throughout the cruise, so please tune in.
If you’re driving in, parking will be across the street.

The fun doesn’t end after the cruise. We’ll have games like cornhole and a football throwing contest. There will also be plenty of time to relax and connect with friends and fellow boaters. We will also have the Tennessee vs. Alabama game playing on TVs!
Most importantly, please note that this event is for boat owners only. We will not be providing free boat rides, so plan to come aboard your own vessel.
There’s truly no better way to enjoy autumn than from the water, surrounded by the beauty of the gorge and the warmth of our boating community.
Details

Date: October 18th
Location: 201 Riverfront Pkwy, Chattanooga, TN 37402
Departure: 11:00 a.m. (1 hr. into the gorge & 1 hr. back)
Lunch Served: 1:00 p.m.
Game Time: Right after lunch

Event Highlights:

Free Exclusive T-Shirts (while supplies last)
Delicious Food
Cornhole Competition
Alabama vs. Tennessee Game

We look forward to seeing you there and making this event one to remember!

Erwin Watch Party
2025-10-25 09:00 - 16:00 | Erwin Marine Sales, 3001 Kings Point Rd., Chattanooga, TN, 37416, United States
Join us at Erwin Marine Sales for the Erwin Watch Party, a day packed with football, food, and fantastic savings during the Malibu Year’s End Sales Event. Enjoy up to $50,000 off select Malibu models and rates as low as 4.99% for well-qualified buyers. Big-screen TVs will be set up so you can catch all the football action while enjoying complimentary food and drinks.
Bring your friends and family, relax by the showroom, and take advantage of this limited-time sales event before the season ends.
📅 Date: Saturday, October 25
🕘 Time: 9:00 a.m. – 4:00 p.m.
📍 Location: 3001 Kings Point Road, Chattanooga, TN, 37416
Don’t miss this opportunity to cheer, chill, and save big on your next Malibu boat!

45th Annual Lighted Boat Parade at Ross’s Landing
2025-11-28 16:00 - 20:00
Friday, November 28, 2025 | 4:00 PM – 8:00 PM | Ross’s Landing, Chattanooga, TN
Join us as we light up the Tennessee River for one of Chattanooga’s most beloved holiday traditions — the Reindeer on the Riverfront & 45th Annual Lighted Boat Parade, proudly presented by Rivercity Company, Erwin Marine Sales, and the Southern Belle.

Enjoy an evening filled with holiday cheer, real reindeer, free photos with Santa, a hot cocoa bar, mini-train rides, face painting, live music, and more! All leading up to the spectacular Lighted Boat Parade at 7:00 p.m. and fireworks finale at 8:00 p.m.

This free, family-friendly celebration brings the spirit of the season to downtown Chattanooga’s waterfront with dazzling lights, festive boats, and unforgettable memories for all ages.

Free Event Activities:
4:00pm – 6:30pm – See Real Live Reindeer
4:30pm – 7:30pm – Pictures with Santa
7:00pm – 8:00pm – 45th Annual Lighted Boat Parade
8:00pm – Fireworks

For more information visit: https://www.rivercitycompany.com/events/reindeer-on-the-riverfront-amp-lighted-boat-parade-1

2026 Huntsville Boat Show
2026-01-16 - 2026-01-18
Huntsville Boat Show – January 16–18 at the Von Braun Center
The Huntsville Boat Show is back and bigger than ever! Join us January 16–18, 2026, at the Von Braun Center in downtown Huntsville for three days of boating excitement.
Explore hundreds of boats from top brands like Cobalt, Malibu, Axis, Harris, Sylvan, Cruisers Yachts, and more. Talk with expert dealers, compare models side-by-side, and find the perfect boat for your lifestyle—all under one roof.
Tickets: Adults $12 | Military, Seniors & First Responders $10 | Kids 6–12 $5 | Kids 5 & under FREE
Don’t miss the free Boater Safety Class on Saturday morning—pass the test and get into the show free!
Show Hours:
Fri & Sat: 10 AM – 8 PM
Sun: 11 AM – 5 PM
Your next adventure starts here—see you at the Huntsville Boat Show!
Visit huntsvilleboatshow.com to purchase your tickets today!

2026 Chattanooga Boat Show
2026-02-05 - 2026-02-08
Chattanooga Boat Show – Feb 5–8, 2026
The Chattanooga Boat Show is back at the Chattanooga Convention Center! Join us Feb 5–8 for four days of boating excitement—see hundreds of boats from top brands like Sea Ray, Malibu, Cobalt, Axis, Harris, and more, all under one roof.
Talk with local dealers, explore the latest gear, and find your perfect boat before the season starts.
Tickets: Adults $15 | Weekend Pass $25 | Kids 6–12 $5 | Kids 5 & under FREE
Hours:
Thu: 2–8 PM
Fri & Sat: 10 AM–8 PM
Sun: 11 AM–5 PM
Your next adventure starts here—see you at the Chattanooga Boat Show!
Visit chattanoogaboatshow.com to get your tickets today!

2026 Blessing of the Fleet
2026-05-03 13:00 - 15:00

Alabama Off-Site Boat Show
2026-05-09

Chattanooga Off-site Boat Show
2026-05-16

Customer Appreciation Picnic & Car Show
2026-05-30

Chattanooga Ride & Drive Event
2026-06-05 - 2026-06-06

Alabama Ride & Drive Event
2026-06-12 08:00 - 2026-06-13 17:00

2026 Erwin River Run
2026-07-18
